What it is. Unlike most failure modes of the rolling bearing, this one happens while the machine is stopped, not rotating — but exposed to some external vibration source (road/rail transport, a neighboring machine in operation, or vibration transmitted through the structure). Since the rotor doesn't turn, the same contact points between balls/rollers and raceways undergo repeated oscillatory micro-movement — too small to be real "rolling," large enough to expel the lubricant film from that specific spot and allow repeated metal-to-metal contact. The result: wear marks on the raceway, exactly at the rolling-element spacing, often with a reddish/blackish tint (oxide) — visually similar to marks from true brinelling (static overload deformation), but caused by a completely different mechanism. Hence the name: false brinelling.
How to recognize it in the field. The symptom only shows up afterward — when the machine finally goes into normal operation, it shows abnormal vibration or noise right at start-up, even though it was never operated in an adverse condition. It's one of the few bearing failure modes whose root cause happened before the machine even started working.
Why it matters. It's extremely common in equipment that goes through long-distance transport, sits in extended storage near other vibrating machines, or is shut down for extended maintenance without a periodic-turning (barring) routine. Prevention is simple and cheap (periodically turning the shaft during the standstill, or isolating from external vibration) — but rarely remembered because the damage is invisible until the next start-up.