What it is. Unlike contamination, here the problem is not what's in the oil/grease, but the absence or insufficiency of the film itself. It happens from excess speed/temperature relative to the chosen lubricant's viscosity, wrong grease quantity (too little or — surprisingly — too much, which generates heat from the grease's own internal friction), an over-long regreasing interval, or sudden loss (jammed grease pump, ruptured seal). Without the protective film, metal surfaces contact each other directly — not particle scratching as in contamination, but pure metal-to-metal friction, which generates heat, "welds" microscopically, and tears away tiny bits of material (so-called smearing, or scoring).
How to recognize it in the field. Abnormally high temperature is the most direct and earliest signal — often before any perceptible vibration. At an advanced stage, rising noise and, in the worst case, bearing seizure from cold-welding between the surfaces.
Why it matters. It is one of the most preventable and cheapest-to-prevent failure modes — the fix is essentially a maintenance-plan audit, not an expensive physical intervention. And it is treacherous: excess grease is as dangerous as too little, which makes "regreasing out of caution, without following the manufacturer's table" a counterproductive practice.